DEFINE YOUR BUSINESS STRUCTURE
Get help figuring out the best structure for your business at this stage, considering your goals and budget. Choose from a Sole Proprietorship, LLC, or C-Corp, and learn how to register your company yourself if you desire.
ESTABLISH YOUR BUSINESS NAME
We recommend that you establish your business in your own name, clearly stating what you do - and we will help you in the process of choosing a good business name, company description, and making sure you can secure your website domain name.
CREATE BUSINESS CARDS AND COLLETRAL
We will create a simple logo that clearly communicates the business name and what you do or offer your clients. Then we will create your branding style guide to document the colors and fonts to use to showcase your brand.
BUILD YOUR 4-PAGE AUTHORITY WEBSITE
We will create a simple but powerful website to communicate what your company is about, your mission, your credibility, your service offerings, and encourage potential clients to schedule a free consultation.
DEFINE SERVICE OFFERINGS AND PRICE
We will help guide you as you figure out how you can best help clients, and structure your service offerings using a Value Ladder approach to offer multiple ways to engage your services at fair and reasonable price points.
CREATE A LEAD MAGNET AS BAIT
To encourage potential clients to give you their contact information, we will create a powerful and compelling eBook with valuable information they will want to download in exchange for sharing their name and email. This will allow you to build a prospect database.
BUILD YOUR BUSINESS LINKEDIN PAGE
You should already have a personal LinkedIn page, and we will help you set up a Business LinkedIn page, with logo and header graphics. LinkedIn is the most important online platform for businesses, and we will show you how to optimize it to help you build your business.
FIND CUSTOMERS USING LINKEDIN
We will create 10 ads to promote your business on LinkedIn and other social media pages like Facebook and Instagram. LinkedIn offers a free and simple-to-use platform to offer your services to prospects in the market for what you offer, and we will teach you how to offer your services to reach potential customers on LinkedIn.
SELL, GROW, SCALE
Structure your business with a variable cost model to be able to grow profitably and scale quickly, using contracted resources to avoid fixed costs. Gain support to scale to meet your business potential and personal goals
10 Years as Sr. Consultant for Prodigy Works
CEO, COO, VP, Business Strategist
You've built your stellar career over decades of outstanding work for different companies, and helped to drive their success. You've been promoted up the corporate ladder after years of hard work. You know what needs to be done to grow the company. And you've been instrumental in making it happen. Your employer has made millions because of your contributions. So maybe it's time to do all that brilliant work for your own company. Time to be your own boss. Time to share your expertise with others - for a fee. Time to build your own legacy and personal and professional brand to command.
This is a brilliant way to land a great job - by bypassing HR and reaching out directly to the hiring manager. He is able to hire you as a contractor from an operations budget, which is much faster and easier than going through the long and frustrating interview process through HR, with head count limitations, panel interviews, and EEOC hiring compliance requirements. Once you have performed in a stellar manner, the company can choose to bring you on as a full time salaried employee - of maybe you want to keep the flexibility and autonomy that consulting and contracting provides.
You Want to Create a Part Time Position to Earn Extra Money and Gain a Fall Back Income Source
You can form a consulting company to work part-time, while building a second stream of income as a contingency against an unexpected job loss. A corporate layoff, company acquisition, budget cut, or new boss can result in your becoming suddenly unemployed, and this is a great insurance policy to start earning money fast. It also gives you a great tool for filling employment gaps on your resume.
Recruiters tend to prefer younger employees, and you may face age discrimination in the hiring process and from peers in a job situation. But consultants are hired because of their experience and expertise, and age is much less important. This is a great way to get back in the job market after a job loss or an employment break, and it allows you to pitch your value message directly to the hiring manager so you can bypass the younger recruiters in HR that don't value your many years of industry experience.